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Here are some great books that show you how to transform your website

 

1. Register your own domain and do it now! Good domains are being registered while you read this. Keep your name short and easy to remember. The Internet is a vast library with little logical order. Make YOUR site easy to find.

2. Avoid brochure sites. Too many websites do little more than take a paper brochure and convert it into a web site. Who are you? Why should I trust you? And even worse, why would I want to give you my money? Remember, anyone can put up a web site. Successful sites build relationships with their visitors.

3. Turn your web site into a definitive source of information. By doing this, you become a trusted source of information. Unlike a brochureware site, an information site builds a relationship built upon trust. This makes selling your products or services much easier. We all want to buy from someone we trust and this is the secret to relationship marketing on the web.

4. Give information away for free! While information still drives the internet, more and more sites are beginning to charge for access to their information. By giving the information away, you create an enormous draw to your site and the motivation for other sites provide links to you. These inbound links can be one of the greatest forces bringing traffic to your site.

5. Give your visitors a reason to keep returning. New articles, special promotions and discussion forums are great examples. Nothing is worse than a static web site. Even better, if you add news items to the front page of your site, it becomes a place for visitors to learn what is happening within your area of interest.

6. Respond quickly to inquiries. On the internet, things happen quickly and you must accept this before launching your web site. It’s easy for a user to send an email to you to inquire about your services. A delay in responding reflects poorly on your business and your message.

7. Learn the secrets of working with search engines. These directories represent the primary way many of your visitors will find your site. If you are not in the listings, and more importantly, near the top, visitors may never find you. Search engines create indexes of what is available on the Internet. Some use human reviewers to build their index, but most use automated programs called ‘spiders’. These programs scour the net looking for pages to index. By adding ‘meta tags’ to your site, you can help these spiders by telling them what to index, what your page is about and what key words to place it under.

8. Once you get them to your web site, do your best to keep them there. You will be besieged with requests from people that want you provide links to their site. Be very slow to add external links. It’s difficult enough getting people to find your site, so don’t make it too easy for them to leave. When you do add an external link, have the page open in a new window so that your site is still available and open in the original window.

9. Information Sells – Not Flash. Avoid Flash introductions and flashy web sites. While these look cool, they also tend to be slow. Develop a site that loads quickly and you’ll keep visitors there longer. Simple text menus also work better for search engine spiders. Remember, not all people have high speed connections, high resolution monitors and the newest version of browsers.

10. You’re Not Finished Yet. Finally, recognize the fact that your web site will never be done! You must continue to update it, add new and timely articles and change with the times. Nothing will bore your users more than a static site.